target audiance for pitch.

my audience is 50-60 year old civil servants in charge of housing and the running of cities/ societies.
Persona
name Peter sex: male
Age: 55
Job: Peter is a senior public housing official and or politician, who looks after current estates and is part of the team who plans them. What is peter thinking: peter has been in the same job, dealing with the lower class of people for quite a while, and thus is a little jaded. he would like to see improvement, but has little faith.

Peter talks about: peter talks alot about money, both how much he has, and how much his department needs to spend, his days are spent dealing with spenditure and revenue. Thus he is talking about how he can increase the effectiveness of his spenditure, thus increasing the amount of things he can spend on. On a personal level he talks about international and local politics, his leisure activities such as golf and classical music. he is concerned with the welfare of his children, possibly is either proud of what they are doing, or irritated by it, possibly they ask for too much money.

Peter's leisure activities. Peter plays golf, goes out to expensive restaurants.

Peter hears: a lot of classical music, and talk back radio. The reward that my pitch presents to

Peter is that it is an effective use of budget, thus freeing up more of the budget allotted to his department. Consequently he is seen to be doing a better job.

Neophix out